Ajay Devgn’s highly awaited film Baadshaho hit the theaters from today. There’s a huge anticipation for the movie as it is a Devgn film and fans await to see him in action packed avatar. The audience response in the morning shows for the movie is good and it is improving as you read this article.
Baadshaho is witnessing an occupancy of around 30-35% in its morning shows. This is a real good start for the movie. It has got around 2800 screens in India from single screens and multiplexes. In fact, it is seeing a better response in single screens, around 40-45% occupancy. Being a movie with desi stroyline, single screens will see a strong percentage for Baadshaho.
The action genre film Baadshaho will see an improved occupancy in afternoon and evening shows. Its overall occupancy for the 1st day will be around 65%. Also, Ajay Devgn-Emraan Hashmi-Milan Luthria combination will attract a handsome crowd in theaters due to their positive reputation.
Ayushmann Khurrana and Bhumi Pednekar starrer Shubh Mangal Saavdhan (SMS) has so far witnessed an ordinary response. Its fill rate in morning shows is 10%. However, it is a film that rises in footfalls with a positive word of mouth so it will see the crowd turning up as the day progresses.
SMS is a family entertainer, filled with funny narrative and a vital topic so the audience will be coming for its shows. We saw that with Hindi Medium and Bareilly Ki Barfi. Content driven movies like Shubh Mangal Saavdhan begin slow but grow well over the weekend.